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Staying in is the new going out!

                 Are you a SHEF?

              It’s Saturday night – what is a group of friends to do? They could go out to a bar or pub, they could enjoy a posh meal or they could go to a club. That’s what may have happened a few years ago. However, new research carried out by Ernest and Julio Gallo wines has shown that three times as many Britons would rather stay in and cook a meal for friends than have a wild night out. These people are being described by marketing firms as the Stay Home and Entertain Friends (SHEF) brigade.

            Mark is an IT manager from Manchester and could be described as a SHEF. “I like to socialize with my friends, but going out every weekend can be really expensive. We’ve found an alternative: head to the local pub for one or two drinks, then go back to one of our homes for food, drink and some music. Much less hassle and more fun than going into the city centre and struggling to get a taxi at 2am!”

          According to another study by insurance company More Than, people are also turning to their homes as a source of entertainment and a sanctuary from the stress of modern living. The new “staying in” culture is diving increased spending on home improvement and entertainment systems within the home. Many people in the UK have set up home cinemas with plasma screen televisions, satellite television and DVD players.Maybe, soon the popularity of this trend will decline and going out will become the new staying in!